Coverage from the field
In the News
REO press releases, plus articles, videos, podcasts, and conversations following REO Industries, the Runabout, and the return of the affordable American truck.
Letter
Sep 22, 2026
REO calls on the House to restore three repair protections before the floor vote
REO Newsroom
REO's team has sent notice to the House Energy and Commerce and Transportation and Infrastructure committees: put back the three REPAIR Act protections dropped from H.R. 7389 before the floor vote.
Read the letter →Press Release
Sep 21, 2026
REO Trucks teams up with frankstephenson design on its new Runabout lineup
REO Newsroom
The studio founded by Frank Stephenson, designer of the modern MINI, Fiat 500 and McLaren P1, is shaping all three Runabout models. Teasers begin over the coming weeks, building to a digital reveal later this year.
Read the release →Article
Jun 27, 2026
The story of the small truck: past, present, and future
Hagerty
Hagerty traces the compact truck's past and future, including REO's push for a simple, affordable American pickup.
Open link →Article
Jun 27, 2026
A Historic Name In American Trucks Wants To Build A New $21,500 Pickup
CarBuzz
CarBuzz covers REO's revival, planned Runabout truck and SUV lineup, gas powertrain, flat-tow goals, and right-to-repair approach.
Open link →Article
Jun 25, 2026
REO's $21,500 Truck Proves Enthusiasts Are Done Waiting for Toyota
HotCars
HotCars frames the Runabout's early reservation momentum as a demand signal for simple, affordable, owner-repairable trucks.
Open link →Article
Jun 24, 2026
This startup wants to build small, manual 'Ameri-Kei' trucks in Texas for $21,500
Top Gear
Top Gear covers REO's planned Texas-built Runabout lineup, body-on-frame construction, manual transmission, and direct-to-consumer pricing.
Open link →Article
Jun 23, 2026
A US Startup Wants To Sell You A $21,500 Ameri-Kei Pickup With A Manual
Carscoops
Carscoops covers REO's Ameri-Kei lineup, manual-transmission ambitions, Texas production target, and refundable reservations.
Open link →Article
Jun 23, 2026
Texas Startup Wants To Build A Tiny, Affordable American Pickup
Yahoo Autos
Yahoo Autos highlights REO's historic name, compact truck hardware, simple gas-powered setup, and affordability pitch.
Open link →Article
Jun 22, 2026
Texas-Based REO Industries Aims to Sell a U.S.-Made Tiny Truck for $21,500
Road & Track
Road & Track speaks with REO's CEO about the Ameri-Kei idea, gas powertrains, manual gearboxes, and the open-source ownership approach.
Open link →Video
Jun 20, 2026
All-New Truck Just Dropped... And It's Everything People Say They Want
Bogetti Clips
A creator discussion on the REO Runabout, the small-truck market, and buyer frustration with today's options.
Open link →Social
Jun 18, 2026
The affordable American truck is coming back.
X
REO's launch thread introducing the Runabout reservation program and the philosophy behind the truck.
Open link →Article
Jun 17, 2026
REO Runabout: The Mystery Dallas Startup Promising A Simple Truck
The Gentleman Racer
A look at REO's return, the Runabout concept, and the case for a simple gas-powered truck.
Open link →