Eleven days out: REO opens its new site ahead of the November 16 design reveal

The new reotrucks.com went live this morning, eleven days before the Runabout designs are revealed on November 16.

At a glance

• REO's new website is live at reotrucks.com, rebuilt from the ground up.
• Reservation holders can now sign in with just their email to see their reservation, switch trucks or cancel for their $25 back.
• Every reservation made on the old site carried over with its place in line.
• Each Runabout has its own page with specs and a starting price: the T4X work truck from $21,500, the T4C crew cab from $25,000 and the S4C SUV from $28,500.
• The designs, by frankstephenson design, are sealed until November 16, when they are revealed on reotrucks.com and across REO's social channels.
• REO has taken more than 40,000 paid reservations, and reservations remain open for a fully refundable $25.

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Dallas, Texas

REO has launched a new reotrucks.com, built from scratch to make reserving a Runabout, and keeping track of that reservation, simple.

“We rebuilt the site the way we're building the trucks: simple, honest, and it works. Your reservation is yours to manage, the specs and prices are out in the open, and on November 16 you'll see exactly what you're lining up for.”

Zach De Bernardi
Founder and CEO, REO

Your reservation, in your hands

Reservation holders can sign in at reotrucks.com with the email they reserved with. There is no password: REO sends a sign-in link. From there they can see their reservation, switch between the T4X, T4C and S4C at any time, or cancel and get their $25 back.

Every reservation made on the old site carried over with its place in line, so there is nothing to do to keep it.

Every reservation also comes with a personal referral link to share with friends and family. Referral credit and rewards follow the Rewards Program Terms.

A faster way to reserve

Reserving takes one page: pick a truck, or pick later, enter an email and pay $25 by card, Apple Pay, Google Pay or Link. The $25 is fully refundable until a Purchase Agreement is signed, and if you buy, it goes toward the truck.

The trucks, in numbers

Each Runabout now has its own page with its specs and starting price. All three share one body-on-frame platform with a gas I4 engine and mechanical four-wheel drive. REO's engineering targets include 5,000 lb of towing, 22 to 25 mpg combined and 500 to 600 miles per tank.

Starting estimates are $21,500 for the T4X work truck, $25,000 for the T4C crew cab and $28,500 for the S4C SUV. Specs are engineering targets, subject to final validation.

A rebuilt shop

The REO shop has been rebuilt too. Orders can be checked at reotrucks.com/shop/orders or from a signed-in account, with tracking once an order ships.

Built for phones, and for privacy

Most visitors reach REO from a phone, so the site was built for one first. Visitors choose what the site may collect when they first arrive, and a browser's Global Privacy Control signal turns off advertising cookies automatically.

November 16

The Runabout designs, by frankstephenson design, are sealed until November 16. That day they are revealed here at reotrucks.com and across REO's social channels, on Instagram at @drivereo and on X at @reoindustries. Until then, the homepage counts down.

Reservations are open at reotrucks.com/reserve for a fully refundable $25.