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Built Like It Used To Be.

Reserve · $25

$25, refundable. A place in line, not an order.

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Tops.

Pearl snap shirts from Snaps Clothing in Dallas, and the first-run REO tee. For the people bringing simple trucks back.

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U.S. shipping, $7.50 flat, separate from your reservationMerch never affects your place in line

Pieces

The Traveler Short Sleeve Snap on a hanger against a black wall: black, white pearl snaps, the REO mark on the left chest.
A man leaning on a ranch fence at golden hour, wearing the Traveler Short Sleeve Snap.

AP-02

Traveler Short Sleeve Snap

$109

Light stretch pearl snap with UPF 50+, back vents and a hidden zip pocket. Made in Dallas. REO mark embroidered on the chest.

Size
Traveler Short Sleeve Snap, $109

The Traveler Long Sleeve Snap on a hanger against a black wall: black, white pearl snaps, the REO mark on the left chest.
A man in a workshop by an open door, wearing the Traveler Long Sleeve Snap, sleeves rolled.

AP-03

Traveler Long Sleeve Snap

$119

The Traveler with long sleeves: light, stretchy, UPF 50+, a hidden zip pocket. Made in Dallas. REO mark embroidered on the chest.

Size
Traveler Long Sleeve Snap, $119

The Rambler Long Sleeve Snap on a hanger against a black wall: black twill, black snaps, the REO mark on the left chest.
A man in a workshop by an open door, wearing the Rambler Long Sleeve Snap.

AP-04

Rambler Long Sleeve Snap

$129

Easy-care cotton twill made for cold weather, with black snaps and a trim western cut. Made in Dallas. REO mark embroidered on the chest.

Size
Rambler Long Sleeve Snap, $129

The Classic Tee folded on a steel table, the REO wordmark on the chest.
A man leaning on a workbench in a garage, wearing the Classic Tee.

AP-01

Classic Tee

$35

First-run REO tee for the people bringing simple trucks back.

Size
Classic Tee, $35

The Field Kit
The Field Kit with the Classic Snap Back: the cap above the folded Classic Tee on concrete.
The Field Kit with the Tech Snap Back: the cap above the folded Classic Tee on concrete.

The Field Kit

Pick your hat. Add the tee.

$65$70 bought separately

1Your hat
CompareClassicTech
CrownStructuredLightweight
BrimFlatCurved
SidesSolid panelsPerforated panels
PatchBuilt like REO it used to beREO Trucks 1905 · 2026
Tee size

The Snap Kit
The Traveler Short Sleeve Snap on a hanger against a black wall: black, white pearl snaps, the REO mark on the left chest.
The Traveler Long Sleeve Snap on a hanger against a black wall: black, white pearl snaps, the REO mark on the left chest.
The Rambler Long Sleeve Snap on a hanger against a black wall: black twill, black snaps, the REO mark on the left chest.

The Snap Kit

Pick your snap. Add a hat.

$139instead of $144$139instead of $144$149instead of $154$149instead of $154$159instead of $164$159instead of $164$5 off when bought together

1Your shirt
2Your hat
Shirt size

U.S. shipping only. $7.50 flat per order. All sales final. No returns or exchanges, including for size. Damaged, defective or wrong items are covered by our 30-Day Limited Warranty. Shipping and returns