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Built Like It Used To Be.

Reserve · $25

$25, refundable. A place in line, not an order.

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Rep the revival.

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U.S. shipping, $7.50 flat, separate from your reservationMerch never affects your place in line

Pieces

Tees and hats

The Classic Tee folded on a steel table, the REO wordmark on the chest.
A man leaning on a workbench in a garage, wearing the Classic Tee.

AP-01

Classic Tee

$35

First-run REO tee for the people bringing simple trucks back.

Size
Classic Tee, $35

The Classic Snap Back on a steel table: black, flat brim, the woven Built Like REO patch.
A man in a garage workshop, arms crossed, wearing the Classic Snap Back.

HW-01

Classic Snap Back

$35

Structured black snapback with the REO mark up front.

One size

Classic Snap Back, $35

The Tech Snap Back on a steel table: black, curved brim, perforated sides, the REO Trucks 1905 patch.
A woman in ranch country at sunset wearing the Tech Snap Back.

HW-02

Tech Snap Back

$35

Lightweight technical cap for shop days, trail days, and long hauls.

One size

Tech Snap Back, $35

The Camo Snap Back on a steel table: duck camo, a braided rope over the brim, the REO mark in tan 3D puff.
A man at the edge of a marsh at sunrise wearing the Camo Snap Back.

HW-03

Camo Snap Back

$35

Duck camo 5-panel with a braided rope, laser-cut vents and a 3D puff REO mark. Waterproof.

One size

Camo Snap Back, $35

Pearl snaps

The Traveler Short Sleeve Snap on a hanger against a black wall: black, white pearl snaps, the REO mark on the left chest.
A man leaning on a ranch fence at golden hour, wearing the Traveler Short Sleeve Snap.

AP-02

Traveler Short Sleeve Snap

$109

Light stretch pearl snap with UPF 50+, back vents and a hidden zip pocket. Made in Dallas. REO mark embroidered on the chest.

Size
Traveler Short Sleeve Snap, $109

The Traveler Long Sleeve Snap on a hanger against a black wall: black, white pearl snaps, the REO mark on the left chest.
A man in a workshop by an open door, wearing the Traveler Long Sleeve Snap, sleeves rolled.

AP-03

Traveler Long Sleeve Snap

$119

The Traveler with long sleeves: light, stretchy, UPF 50+, a hidden zip pocket. Made in Dallas. REO mark embroidered on the chest.

Size
Traveler Long Sleeve Snap, $119

The Rambler Long Sleeve Snap on a hanger against a black wall: black twill, black snaps, the REO mark on the left chest.
A man in a workshop by an open door, wearing the Rambler Long Sleeve Snap.

AP-04

Rambler Long Sleeve Snap

$129

Easy-care cotton twill made for cold weather, with black snaps and a trim western cut. Made in Dallas. REO mark embroidered on the chest.

Size
Rambler Long Sleeve Snap, $129

The Snap Kit: the Traveler Short Sleeve Snap with the Classic Snap Back.

The Snap Kit

Pick your snap. Add a hat.

From $139$5 off when bought together

Any of the three pearl snaps with the Classic or the Tech Snap Back.

Build the kit
The Field Kit
The Field Kit with the Classic Snap Back: the cap above the folded Classic Tee on concrete.
The Field Kit with the Tech Snap Back: the cap above the folded Classic Tee on concrete.

The Field Kit

Pick your hat. Add the tee.

$65$70 bought separately

1Your hat
CompareClassicTech
CrownStructuredLightweight
BrimFlatCurved
SidesSolid panelsPerforated panels
PatchBuilt like REO it used to beREO Trucks 1905 · 2026
Tee size

The Snap Kit
The Traveler Short Sleeve Snap on a hanger against a black wall: black, white pearl snaps, the REO mark on the left chest.
The Traveler Long Sleeve Snap on a hanger against a black wall: black, white pearl snaps, the REO mark on the left chest.
The Rambler Long Sleeve Snap on a hanger against a black wall: black twill, black snaps, the REO mark on the left chest.

The Snap Kit

Pick your snap. Add a hat.

$139instead of $144$139instead of $144$149instead of $154$149instead of $154$159instead of $164$159instead of $164$5 off when bought together

1Your shirt
2Your hat
Shirt size

Store terms

  1. Shipping

    U.S. shipping only. $7.50 flat per order.

  2. Returns

    All sales final. No returns or exchanges, including for size. Damaged, defective or wrong items are covered by our 30-Day Limited Warranty.

  3. Your reservation

    Merch is a separate purchase and never affects your reservation or your place in line.

Shipping and returnsOrder status