Creator Program Terms

These Creator Program Terms ("Creator Terms") govern the REO Creator Program (the "Program"), operated by REO Industries, Inc., a Texas corporation ("REO," "we," "us"). They are part of, and should be read with, our Community Guidelines and Privacy Policy. By applying to the Program or using the Creator Kit, you agree to these Creator Terms.

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1. Who can apply

The Program is open to creators anywhere. You must be at least 18 years old, or the age of majority where you live if that is higher, and have at least 10,000 followers on at least one social media platform. One application per person.

2. Approval

REO reviews every application and decides, in its sole discretion, who joins the Program, for example based on your audience, your content, and fit with REO. Approval is personal to you and can be withdrawn at any time. Being in the Program does not make you an employee, agent, or representative of REO, and you may not speak for REO.

3. The Creator Kit

Approved creators get access to the Creator Kit on their REO account: photos, video, brand files and suggested captions, organized in sections. Some sections are available as soon as you're approved; others stay locked until November 16, 2026, the day the trucks are revealed. What the Kit contains may change, and REO may add or remove items or sections at any time.

4. Using the Kit

While you are in the Program, REO gives you a limited, non-exclusive, non-transferable, revocable license to post and share Kit content on your own social media channels and in your own content about REO. You may crop, resize, and caption it and add your own commentary. You may not:

• alter the vehicles, the REO name, or the REO marks, or edit Kit content in a way that misleads (including with AI tools);
• use Kit content to train or prompt AI models, or to make new images or video of REO vehicles;
• sell, license, or give Kit content to others, or use it on merchandise or in advertising for anyone else;
• use Kit content in a way that suggests REO endorses you, a product, or a cause, beyond the Program itself.

REO keeps all rights in the Kit and the REO marks. If REO asks you to take down a post that uses Kit content, you agree to do so promptly.

5. Timing

Each section of the Kit shows when its content may be posted. Content in a section marked available may be posted once you're approved. Nothing from a section locked until November 16, 2026 may be posted or shared before then.

6. Disclosure

Whenever you post Kit content or post about REO while you are in the Program, clearly disclose your relationship with REO in the post itself, for example with #ad, "REO partner", or your platform's paid partnership label. Follow the FTC's Endorsement Guides, any similar advertising rules where you live, and your platform's rules.

7. Accuracy

Call specs what they are: engineering targets. Do not present prices, specs, features, or dates as final or promised, and do not make claims about REO or its vehicles that you know or should know are not true.

8. No payment

The Program is unpaid unless REO agrees otherwise with you in a separate written agreement. You are responsible for your own costs and taxes.

9. Your content

You keep ownership of what you create. If REO would like to feature your post somewhere else, such as reotrucks.com or our social accounts, we will ask you first.

10. Community spaces

The #creators channel and REO's other community spaces are subject to our Community Guidelines and the platform's own terms.

11. Leaving or removal

You can leave the Program at any time. REO may end your participation at any time, for example if you break these Creator Terms or the Community Guidelines. When your participation ends, your license to post new Kit content ends; posts you made while following these Creator Terms may stay up unless REO asks you to remove them.

12. Everything else

The disclaimers, limitation of liability, indemnification, governing law, dispute resolution and arbitration, and time-limit-on-claims provisions of the Reservation Agreement apply to the Program and are incorporated into these Creator Terms, whether or not you hold a reservation. We may change these Creator Terms; changes apply going forward. Questions: hello@reotrucks.com.